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Angela Scaffidi named Global Chair and Nicola Nel appointed Global Managing Director; the first time two women at the helm

The first is the appointment of Angela Scaffidi, founder and Managing Partner of leading Australian consultancy, SenateSHJ, as the partnership’s new Global Chair. The second is the appointment of South African public relations leader, Nicola Nel, as Global Managing Director (GMD). Nel formerly led Atmosphere Communications, a long-time PROI partner agency that she founded and built into one of the most highly regarded consultancies in South Africa. Jeff Lambert, Chairman and CEO of Lambert by LLYC, and outgoing Global Chair of PROI, said; “By any measure, PROI is in its strongest position in its 50-plus year history. Both Angela and Nicola are long-time PROI partners and have established highly trusted and respected positions within the group. PROI could not have a more powerful duo to lead the network into a bright future.”

PROI Worldwide Honors Madan Bahal, Founder of Adfactors PR, with the Prestigious Founders Award

Madan Bahal shared his gratitude, saying, "I am grateful to the Board of PROI Worldwide for considering me worthy of the coveted Founders Award. It is particularly heartening because the recognition comes from a peer group of Founders/CEOs, representing nearly a hundred PR firms spread around the world. This award is only the icing on the cake. Over the last 15 years, I have benefitted immensely in terms of learning, insights and best practices from this wonderful partnership of leading independent PR firms worldwide."

PROI Worldwide Names Agency of the Year Award Winners for 2024

PROI Worldwide has recognized three firms in its annual Agency of the Year (AOY) Award: Adfactors PR - APAC Region; Be-it Agency - EMEA Region and C+C - Americas Region. PROI is the world’s largest partnership of entrepreneurial communications agencies with partners in 65 countries. The annual PROI AOY Award is bestowed upon one agency per region, based on exceptional growth and development as an entrepreneurial communications business in the previous calendar year. Agencies were evaluated on their business strength, including revenue and new client growth, talent development, innovation and industry awards as well as their commitment to PROI.

PROI Worldwide Welcomes Casablanca-based PR Media

PR Media, headquartered in Casablanca, Morocco, has been elected to partnership in PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with 90 partners in 65 countries. The public relations consultancy was established in 2004, and it also operates offices in Algeria and Tunisia. “Joining PROI Worldwide helps us advance our strategic objectives and growth aspirations as PR Media continues to transform from a traditional PR agency model to a one-stop communications consultancy serving clients in Africa, Europe and the Middle East,” said Fatima Zohra Outaghani, CEO, PR Media. “We are eager to expand our global reach through collaboration and knowledge sharing with the vast PROI network, and to provide our professionals with access to continuous learning opportunities.”

Partner News

Tapping into the power of podcasts for PR success

Given the wealth of available podcast programmes, businesses should take a strategic approach to utilise this fast-growing medium to ensure it reaches the right audience and amplifies its message effectively. This blog outlines three key ways to leverage podcasts as part of your integrated communications efforts. Choose the right programme Many podcasts, particularly those in...

Midas Communications International Co., Ltd. | October 16th 2024 01:45 am

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