PROI Partners launch Beyond ESG: Global Perspectives on Impact
As corporate responsibility has evolved from philanthropy to CSR to today’s multifaceted discussions of impact, one thing is clear: companies are now judged as much by their values as they are by their financial performance. A new report released today by PROI Worldwide confirms that while the terminology to describe corporate activity may be in flux, the expectation that businesses contribute meaningfully to society remains very strong.
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PROI Partners featured in Global Report - Future of Reputation: 2030
A new global report from SenateSHJ, The Future of Reputation 2030, outlines why boards and executive teams must radically rethink how they build, protect and measure organisational reputation. Based on interviews with 44 senior reputation and corporate affairs leaders around the world - including 11 PROI Worldwide members - the report makes clear that reputation is no longer a perception exercise. It has become a performance system shaped by behaviour, culture, data, risk and the quality of leadership decisions made under pressure.
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AI Matters: Global Summit Announced for Bratislava & New York, March 12-13, 2026
The PROI Global AI Summit is designed for experts, leaders, and champions of AI — those driving innovation, shaping strategy, and transforming the way our industry works. Come together with peers who are leading the charge in integrating AI across client service, creativity, and operations. Gain insights, share best practices, and explore how to move from experimentation to real transformation. If you’re guiding your agency’s AI journey — this Summit is for you. Registration is now open through PROI-Net.
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PROI Announces Growth Week 2026 | February 9–12, 2026 | Virtual & Global
PROI launches Growth Week 2026, a four-day virtual event designed to support agency leaders and teams around the world. From February 9–12, partners can join sessions hosted across multiple time zones—ensuring every region has access to the insights and conversations shaping stronger, smarter growth. This year’s focus is clear: improving margins, strengthening profitability and building more financially resilient independent agencies. Our external speakers and expert-led workshops will dive into practical models, financial levers and leadership decisions that directly impact agency health. Whether you’re looking to refine your pricing, optimise workflows, or rethink structures for sustainable growth, Growth Week will equip you with tools you can apply immediately. Save the dates, spread the word across your teams, and get ready for a powerful week of learnings. More details and session links coming soon.
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Asun Soriano, en el nº534 especial Comunicación y RRPP de El Publicista
En un escenario como el actual, marcado por la polarización, el ruido mediático y la proliferación de bulos, las marcas solo pueden sostener su credibilidad si actúan desde la coherencia y un propósito genuino. Ni seguir tendencias pasajeras ni evitar los temas complejos funciona hoy, cuando las “falsas verdades” circulan con rapidez y la ciudadanía cuestiona a los...
ATREVIA | December 12th 2025 07:40 am
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