Article: rbb Communications Expands Real Estate Portfolio Amid Market Boom

rbb Communications announced the addition of four new luxury real estate developments to its client roster — Baccarat Residences Miami, Lofty Brickell Residences, The Crosby Miami World Center and St. Regis Residences Miami.  

rbb is working closely with the project developers on integrated domestic and international strategies that generate industry attention and drive sales. 

“Real estate propels a city’s economic and cultural growth by defining the ways we live and engage with our surroundings,” said Amy Zakarin, rbb Senior Counsel, Lifestyle & Real Estate. “rbb is privileged to work with the incredible visionaries who are bringing new levels of energy to Florida. It’s inspiring that we have the ability to share these stories with the world.” 

The agency’s lifestyle and real estate practices have grown exponentially since rbb Communications acquired Zakarin’s firm in 2019, a 20-year boutique agency specializing in luxury consumer campaigns.   

Zakarin is a staple in South Florida’s world of real estate marketing with a proven track record of creating and nurturing the reputations of some of the most successful and recognizable names in the U.S., including The Related Group, Artefacto and One Thousand Museum by Zaha Hadid Architects.  

“Florida’s condo development is playing a critical role in shaping expectations of real estate across the country,” added Zakarin. “Our PR, digital and creative teams are helping to navigate this thriving industry, with integrated campaigns that amplify messaging, audience reach and, ultimately, sales.” 

rbb’s real estate campaigns span the life of development projects–from pre-sales and groundbreaking, to completion and sellout. New projects include: 

Planned for Miami’s waterfront in 2025 is Baccarat Residences Miami, a 75-story high-rise providing luxurious living with five-star service and breathtaking views of Biscayne Bay. The new project was entrusted to rbb by long-term client and industry leader Related Group, in partnership with hospitality titan SH Hotels & Resorts.  

Lofty is a first-of-its-kind luxury flexible ownership brand purposefully designed, built and licensed for home-sharing on any platform. As buyers’ demand to monetize real estate becomes more popular, especially in the Miami market, rbb is leading the communications campaign in support of the brand’s debut and first location in Brickell on Miami’s River, marking the neighborhoods first waterfront home-sharing condo tower.  

The Crosby Miami World Center is the latest residential offering within the 27-acre mixed-use development Miami World Center — one of the largest urban developments in the U.S., offering a diverse mix of retail, dining and entertainment. The striking Downtown project unites design talent including local South Florida architecture firm, CFE Architects and New York-based interior designer firm, AvroKO. 

St. Regis Residences Miami is a new two-tower condominium set to redefine the Brickell Financial District skyline – envisioned by a team of industry titans, including Related Group, Integra, Robert A.M. Stern (RAMSA) and Rockwell.  The storied brand St. Regis, steeped in rituals and history, lands in Miami at a pivotal moment in the city’s growth and maturation into a world-class destination. Reservations began in January, with official sales slated to begin in Q1 2022.  

rbb is recognized as champions in the field of PR, digital/marketing and creative services. In 2020 alone, rbb was US Small Agency of the Year, named to the Top 100 PR Elite, and, this year, is among Forbes’ 2021 Best PR Agencies in America, ranked #1 in Public Relations by South Florida Business Journal and, most recently (June 2021), received three Silver Anvils for campaign work.