CASE STUDIES

DHL: Connecting the World - Global Reach for Every Business Delivered

CLIENTS

DHL

Job

Showcase DHL’s international shipping expertise for small and medium sized businesses (SME) as a service that helps support their growth and expansion

Objectives

• Generate media coverage in national business outlets and major regional publications
• Showcase industry expertise to a national level through thought leadership
• Increase brand awareness
• Elevate conversation about importing/exporting for SMEs

Activities

• Messaging: Created three pronged messaging structure to highlight DHL’s unique position around international shipping, management and innovative offerings
• Target Media: Focused on a specific set of media outlets to include major market dailies and business magazines
• Research: Leveraged commissioned research to amplify DHL’s expertise

Results

More than 18M impressions
Secured placements in 75% of target publications
Featured in: Fast Company, Forbes, The Miami Herald

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