PROI-NET »

Wellcom

Philippe Lucas, CEO
Philippe Lucas
CEO
Caroline Langlais, Partner
Caroline Langlais
Partner

CONTACT INFORMATION

www.wellcom.fr
Paris, France
31-33 avenue de Wagram
Paris
France
Country Code: 33
(T) (0)1 46 34 60 60

CONTACT(S)

International Contact
Paris
France
(E) international@wellcom.fr

Agency Profile

In brief
1st independant agency :  Founded in 1981, Wellcom is now, with 120 collaborators, one of the 3 first agencies in its sector and the 1st independent consulting agency in communication and public relations.

Our mission
Give meaning and coherence to communication by managing the relationship between the brand and its public
This mission is the result of an approach based on the interaction between “Image” (branding communication) and “Opinions” (public relations).

Branding communication and public relations enable the "activation of the movement":
act of purchase, subscription, accession to an idea, internal mobilization, support for a cause, brand loyalty, meet our client's public expectations are some of our main strategical challenges.

Our way of working: theory + practice
Our competence rely on our team of high-level consultants, who themselves rely on an integrated strategic planning and experienced operational resources.

  • International index of values® and values approach
A ten-year qualitative and quantitative Benchmark of corporate values (over 4,000 companies in 12 countries) and marketing brand values which lead to the formalizing of an innovative approach of construction, deploying and appropriation of corporate values.
  • Origami System®
Unique approach (internationally recognized) allowing the upstream diagnosis and analysis of strengths and weaknesses along with the downstream development in accordance with image (branding) and opinions (public relations) communication.
  • High-Touch®
A method segmenting the public and the opinions.
  • 24/7 NetInfluence®
Image and Opinions’ trends Monitoring.
  • E-reputation.
Communication programs on social networks.
  • The ADIR® method
Training for spokespeople and communication experts (Wellcom Institut)

Our organization
Our 120 consultants and co-workers, based in Paris with intermediary agencies in main French regional capitals, assist companies and institutions in the success of their challenges.

Our internal organization is based on five departments:
  1. Inspire: dedicated to Branding, Communication 360
  2. Influence: dedicated to Consulting – Crisis et public affairs
  3. Convince: dedicated to public relations, on and offline
  4. Link:  dedicated to Consumer & Lifestyle public relations
  5. Activate:  dedicated to Digital marketing
Services such as creation and strategic planning are common to all departments.

Sectoral expertise and references
Wellcom is active in numerous fields of activity and equally involved regardless of the size of the company (from 10 to 50.000 employees).

AREAS OF EXPERTISE

  • Agriculture
  • Automotive
  • Chemicals
  • Construction & Construction Materials
  • Consumer Products
  • Cultural
  • Entertainment
  • Environmental Communications
  • Fashion/Lifestyle
  • Food, Beverage & Spirits
  • Government
  • Healthcare-Pharmaceuticals
  • Hospitality & Travel
  • Investor and Financial Relations
  • Logistics
  • Manufacturing
  • Natural Resources
  • Not for Profits
  • Professional Services
  • Public Affairs
  • Real Estate
  • Research
  • Retail
  • Sponsorship
  • Sports Marketing
  • Technology

MANAGEMENT TEAM

Philippe Lucas - CEO - philippe.lucas@wellcom.fr
Caroline Langlais - Partner - caroline.langlais@wellcom.fr
Carole Runser - International Coordinator - carole.runser@wellcom.fr

Awards of Distinction

2015 Wellcom elected French Consultancy of the year 2015 by Holmes Report
Sabre Awards : Nigloland Bloggers as a springboard to the mainstream media

2014  Strategie Award : Nomination category communication B to B : An exemplary reindustrialisation project : The use of ecological technology to preserve jobs at SITL (Société d'Innovation et de Technologie de Lyon)
Sabre Awards  "Certificat of Excellence Despite the Taboos, SOS Alibi is a Success!
Certificat of Excellence In the Cola War, Paris Cola Has Found Its Place
Certificat of Excellence An Exemplary Reindustrialisation Project The Use of Ecological Technology to Preserve Jobs at SITL (Société d'Innovation et de Technologie de Lyon)

2013  Communication&Entreprises» awards PR category, award for : Highlighting the sustainable development policy of a leader in collective catering (ELIOR)
Origami System elected PR support of the year by Holmes Report
Certificat of Excellence : Encouraging French people to have their eyesight checked (ASNAV)

2012  Strategies Award 2013 for “Bet on people- fair trade invite themselves to the G20 summit” from Max Havelaar in the ‘General interest’ category.

2011 Wellcom elected French Consultancy of the year 2011 by Holmes Report

2010
Communication&Entreprises awards nominate the agency in the category press relations, for the operation « France's leading cancer research team » (League against Cancer)

Stratégies Award 2010- catégory general public service for the operation « The (second) best job in the world » (LetsBuyIt.com)  

European Excellence Awards 2010 for the operation « The (second) best job in the world » (LetsBuyIt.com)

Nomination of Wellcom category Agency of the year

2009      Wellcom elected PR agency of the Year

2007    Sabre awards and «Communication & Entreprises» awards both nominate Wellcom for 3M, the news sponge collection of the brand (category general public)

2006  Stratégies awards : Wellcom for AFIPA (animal protection association) Category -  general interest campaign.

Case Studies

Encouraging French people to have their eyesight checked
Wellcom (PROI France)