Gullers Grupp AB

Agency Profile

Gullers Grupp is a top tier, award-winning, full-service communications agency in Sweden. Our clients typically play central roles in society and in addressing its challenges. Whether public or private, established or newcomers, we help those actors communicate in complex environments that demand in-depth knowledge, trustworthiness, objectivity and transparency. We help societal actors achieve results, create new solutions, participate in the public debate and bring change – across the country.

Communication in the public arena is different. Influence comes from engaging multiple parties in dialogue with the goal of improving society. Good communication means contributing to a well-functioning democracy. This insight lends meaning to our daily work and determines how we approach tasks and develop solutions.

Areas of Expertise

We are a full-service agency in every sense of the word; we offer services across the entire communications spectrum. At Gullers Grupp, political scientists mix with UX designers, media specialists, art directors, journalists, sustainability experts and communication strategists – to name a few. We believe that a multitude of backgrounds, perspectives and skills leads to the best solutions to the most complex challenges. We’re united by a genuine interest in social issues.

We work at the intersection of four specialist areas – four parts that form a whole. We call it Edge:

• Strategy: From forecasting to messaging and choosing the right channels. Our work includes internal communication, crisis communication and strategic planning and advice.
• Visual: From concepts to new logos and web design. Our work includes campaigns, film production and brand development.
• Politics: From political processes to civil dialogue and advocacy. Our work includes surveys, public affairs and training spokespersons.
• Technology: From analysis to prototypes and new digital services. Our work includes UX design, web development and app development.

Case Studies

Give a Damn

More than one in four women fall victim to domestic violence at some point in their life. In the campaign Give a Damn, MMA fighter Tor Troéng urges people to look for early signs of violence and control in relationships. It’s a vital message about everyone’s ability to make a difference by acting.

The Raoul Wallenberg Algorithm

In our digital society, a tweet can spark a storm of hatred, cause stock markets to fall or even start wars between nations. Today’s leaders must take responsibility for what they write on social media and what sentiments they transmit to the world. Together with the Raoul Wallenberg Academy we created an algorithm that measures the real-time tonality on Twitter.

In My Shoes

By assembling an interdisciplinary team with completely different skills and knowledge about MS, we got the opportunity to start from scratch. MS is a complicated disease where the symptoms vary from person to person. However, two symptoms are common among many patients: fatigue and poor balance. With that as our starting point we came up with an idea that captures what MS is in a simple way. The solution was a pair of 3D-printed shoes that simulate what it’s like to live with MS.

I Want Something Different

To gain a deeper understanding of what it’s like to try and pick a college today, we started a focus group called Upinion. With their help we investigated the behaviors, expectations and needs of 16- to 20-year-olds trying to figure out what they want to be when they grow up. We wanted to know more about their perceptions of different colleges and higher education in general, how they find information, what they feel is missing to get them inspired, and finally what’s needed for them to make a decision. This insights analysis became an important complement to the other interviews, reports and target group analyses. The outcome of the Upinion group also gave us a slew of ideas for creative solutions.

Urban Vision Sundsvall

Urban vision Sundsvall describes the development of Sundsvall’s city center until 2037. The urban vision has been developed in collaboration with the public, local companies, organizations and government agencies and is compiled into a brochure and as information on the city government’s website.

We Make a Difference

The Association of Private Care Providers noticed that prejudice constantly trumped facts about their industry. In 2014, we built the platform We Make a Difference which has since reached a wide audience with engaging content. The Myth Police is another campaign that stirs up emotions and has caused pundits and politicians to rethink their attitude towards private healthcare providers. Additionally, the symbolic urban myth about private healthcare providers reusing soiled diapers has all but disappeared.