Icon Agency

Agency Profile

ICON is a full-service, award-winning creative communications agency inspired by independent thinking, guided by an interdisciplinary approach. 

Independently owned and founder-led, we have offices in Sydney, Melbourne, Brisbane and Canberra.

We use creativity to connect strategy, communications and digital, offering best-in-class experts in PR, reputation, experience design and development, behaviour change and production.

In a rapidly changing world, bringing together different expertise and learning from different experiences is the only way to make the work that matters.

Principal areas of expertise:

• Strategic PR counsel and change management
• Market entry campaigns
• Launches, activations, trade shows and events
• Corporate communications (external and internal)
• Reputation and issues management
• Research and analysis
• Stakeholder engagement and relations
• Behaviour change and social marketing
• Social media and influencer marketing
• Content strategy and curation
• Digital marketing, advertising and media planning
• Branding and creative ideation
• Web development and digital transformation
• Video and content production (webinars, podcasts, animation, film.)

How we work
Icon lives at the intersection of earned media, advertising and digital marketing. Using
multi-channel thinking we connect smart strategy and impactful ideas with user-driven
tactics, technology and platforms.
This contemporary creative agency model allows us to deliver unified communications
services across the entire audience journey – from awareness raising and changing individual
behaviours, to providing digital, web and content services that provide depth and repeated
engagement.
Powering everything is our multi-award-winning PR and reputation team – an integral part of
Icon’s connected creativity. In fact, we’re Australia’s most awarded independent PR
agency, including nine prestigious ‘Agency of the Year’ accolades over 2021 and 2022 (seven
gold and two bronze).
United by purpose, inspired by technology
Our ambition is to be Australia’s independent agency of choice for purpose-led, integrated
communications. We do this by making a positive impact on people’s lives, wherever they’re
at on their journey, and minimising harm to the planet.
Icon’s vision is underpinned by diversified capabilities, data and technology. We specialise in
five key sectors: technology, health, education, digital transformation and government.
Our team spans strategic communications, media relations, digital marketing, CX and UX,
development, creative, branding, advertising and content. It’s a potent mix that allows Icon
to deploy earned-media-centric campaigns that are highly creative, interdisciplinary and
omnichannel.

Significant clients
Salesforce, Medibank/Amplar Health, Schneider Electric, ADP, the Department of Home
Affairs, the Department of Health, the Department of Defence, the National Disability
Insurance Service, the Department of Foreign Affairs and Trade, Mondelez, Luno, Hanwha
Q-Cells, MyFitnessPal, Airwallex, the Alcohol and Drug Foundation, Care Australia, Australian
Competition and Consumer Commission, the Australian Signals Directorate, the Australian
Cyber Security Centre and the Royal Australian Air Force.

Our PROI partnerships
Since joining PROI in 2016, we've built strong relationships with many PROI partners,
particularly those in the Asia-Pacific region. This includes pitching and winning major global
and regional accounts for ADP (involving Adfactors, SPRG and Distilleri) and Tourism
Tasmania. Other PROI partners with whom we work and/or have shared
referrals include:

• Lansons
• 360PR+
• Publicacity
• Walker Sands.

We're also rapidly building our global footprint, including as the lead Australian
communications and marketing agency for Expo 2020 Dubai Australia Pavilion and Global
Victoria's Asia-Pacific PR agency of record.

Sectors we serve

• Defence, cyber security and veterans
• Homeland security / countering violent extremism
• Financial services
• Technology including fintech, healthtech and edutech
• Healthcare
• Energy, sustainability and renewables
• Education
• Legal and professional services