Dialogue Communications

MANAGEMENT TEAM

Leadership Team:

Tracy Jones is a leading South African entrepreneur and communications strategist with 25 years of experience. As Founder and Managing Director of Dialogue, she has transformed the agency into a full-service strategic communications consultancy, working with top local and international brands. She serves on multiple boards, including the PRCA and CAPRISA, and plays a key role in industry leadership. Dialogue joined the prestigious PROI Worldwide network in 2025. A passionate advocate for communications and storytelling, Tracy has judged esteemed industry awards like the Loeries and PRISM Awards.

Jeremy Crowder, Managing Partner at Dialogue, brings 23 years of experience in advertising and brand communications. Having worked in both large network and independent agencies, he champions efficiency and innovation. Jeremy helps brands take greater control of their customer relationships and creative strategies, ensuring agencies focus on strategic thinking and impactful execution.

Cherná Lutta, PR Operations Director, is an award-winning PR strategist with 14+ years of experience. A PRCA Africa board member and guest lecturer, she excels in strategy, media relations, and client service.

Cara Diener, Business Unit Director, has 14+ years in PR, leading high-profile campaigns with a focus on stakeholder engagement, storytelling, and mentorship in the industry.