Strategic Public Relations Group Limited

Richard Tsang
Chairman

CONTACT INFORMATION

www.sprg.asia
enquiry@sprg.com.hk

Hong Kong, China

24/F, Admiralty Centre I
18 Harcourt Road
Hong Kong, Special Administrative Region
China
Country Code: 852
(T) 2864 4818
(F) 2114 4948

Beijing, China

Room 1008, The Exchange Beijing,
No.118, Jianguo Road(yi), Chaoyang District,
Beijing, PRC 100022
China
Country Code: 86
(T) 86-10-8580 4258
(F) 86-10-8589 1963

Guangzhou, China

Unit 4715, Tower B,
No.191, Tiyuxi Road, Tianhe District
Guangzhou, PRC 510095
China
Country Code: 86
(T) 86-20-8732 0963
(F) N/A

Shanghai, China

Room 1101, United Plaza
No.1468 West Nanjing Road
Shanghai, PRC 200040
China
Country Code: 86
(T) 86-21-6247 9988
(F) 86-21-6247 8880

CONTACT(S)

Richard Tsang, Chairman
Hong Kong, Special Administrative Region
China
(T) 2864 4818
(F) 2114 4948
(E) richard.tsang@sprg.com.hk

Eveline Wan, Executive Director
Hong Kong, Special Administrative Region
China
(T) 2864 4822
(F) 2114 4948
(E) eveline.wan@sprg.com.hk

Agency Profile

Founded in 1995, SPRG is one of the largest public relations networks in Asia-Pacific and the largest public relations consultancy in Hong Kong.

Backed by a workforce of 250 professionals from 20 offices across the region and complemented by PROI Worldwide partners and other affiliates, SPRG provides one-stop, integrated communications services to clients in over 165 cities globally.

SPRG leads the Hong Kong IPO market and has proven its expertise in investor relations and financial communications since its inception. Underscoring SPRG’s diverse yet exceptional corporate communications capabilities, it advises clients on public, investor, media and government relations, marketing and digital communications as well as issues and crisis communication management.

SPRG has garnered over 530 prominent awards in the client campaign, agency and achievements categories, including multiple “Network/Agency of the Year” accolades by authoritative publications and prominent organisations. Visit www.sprg.asia for more information.

SPRG has three member offices in Mainland China: Beijing, Shanghai, Guangzhou, Shenzhen and 4 offices in Hong Kong, providing PR services that range from positioning, reputation and brand building, market analysis and intelligence to spokesperson grooming and training, corporate marketing, event management for clients across different city-tiers in the nation and experienced in helping international brands to target into the China market.

SPRG has long been renowned for its leading position in investor relations/financial communications, it is also the record holder of Hong Kong IPO market with over 510 IPOs handled since inception, and claiming an average of 25% of the market share each year from Year 2000 onwards. SPRG has a portfolio of retainer clients comprising over 170 listed companies in Hong Kong – the largest among all peers. SPRG was named “Asia Pacific Financial Consultancy of the Year” and “Asia Pacific Corporate Consultancy of the Year” by The Holmes Report and for eight years in a row, it has won the “Best Financial PR Firm – Asia” by Corporate Governance Asia. Backed by professionals with extensive experience in financial media, financial analysis, accounting, banking and public relations and marketing. SPRG is always ready to provide clients with tailored communication programmes including “talk of the town” events that help achieve their marketing and promotional objectives.

AREAS OF EXPERTISE

Investor and Financial Relations
Technology
Sponsorship
Consumer Products
Cultural
Entertainment
Automotive
Fashion/Lifestyle
Food, Beverage & Spirits
Healthcare-Pharmaceuticals
Hospitality & Travel
Manufacturing
Not for Profits
Professional Services
Retail
Sports Marketing
Construction & Construction Materials
Logistics
Natural Resources
Property
Infant Products
Gaming
Content, Social + Digital
Corporate Affairs
Environmental Communications
Government
Public Affairs
Reputation Management
Real Estate
Research

SELECTION OF CLIENTS

AAC Technologies Holdings Inc.
Ascendas Singbridge
Bank J. Safra Sarasin Ltd, Hong Kong Branch
Deloitte Touche Tohmatsu
Dow Corning Corporation
Esprit Holding Ltd.
Google China
K.Wah International Holdings Ltd.
KFC - Birdland (Hong Kong) Ltd.
Lenovo Group Ltd.
Merck
Onyx Hospitality Group
Sun Art Retail Group Ltd.
United Company RUSAL Plc.
Xtep International Holdings Ltd
ZTE Corporation

Awards of Distinction

The Holmes Report
- "Corporate Consultancy of the Year" in 2017
- “Asia Pacific Financial Consultancy of the Year” in 2011
- “Hong Kong Consultancy of the Year” in 2009

Campaign
- “Greater China Independent Agency of the Year” in 2012
- “Asia Pacific Network of the Year” in 2010

Marketing magazine
- “Local Hero of the Public Relations Agency of the Year” in 2010-2013 & 2016
- “Best of Show – Agency” (PR Awards) in 2016
- “Best Crisis Management Team” (PR Awards) in 2014
- “Local Hero of the Media Relations Agency of the Year” in 2010

The Stevie® Awards
- “PR Agency of the Year in Asia Pacific” in 2014-2024
- “PR Agency of the Year in Asia” in 2013-2019, 2021-2024
- “Corporate Social Responsibility Program of the Year – [in] Asia Pacific” in 2016
- “Corporate Social Responsibility Program of the Year – [in] Asia” in 2016
- “Grand Stevie Awards Winner” in 2013
- “Award for Innovation in Community Relations or Public Service Communications” (APAC Stevie) in 2016

Communication Director
“Agency of the Year Award” in 2017, Asia Pacific Communication Award
“Agency of the Year Award” in 2016, Asia Pacific Excellence Awards

Corporate Governance Asia
- “Best Financial PR Firm – Asia” in 2011-2018

Others
- “Enterprise Market Leadership Awards” by Hong Kong Institute of Marketing in 2020 & 2023
- “Investment in People” by Enterprise Asia in 2016
- “SME CSR” by Enterprise Asia in 2016
- “Best Integrated Marketing Case in PR Campaign” by P&G Taiwan Limited in 2010 & 2011
- “Investment in People Award” by Enterprise Asia in 2009

Awards Received by Chairman of SPRG, Mr Richard Tsang

Hong Kong Institute of Marketing ("HKIM"), HKIM Hall of Fame
Gold Stevie® Lifetime Achievement Award, part of the 2019 International Business Awards®
Silver Stevie® Lifetime Achievement Award, part of the 2018 International Business Awards®
“Agency Leader of the Year” by Mumbrella Asia 2017
Distinguished Professional of the Year Award at the 3rd Hong Kong Public Relations Awards 2016 organised by Hong Kong Public Relations Professionals' Association
“Innovator 25 Asia-Pacific 2016” by The Holmes Report
Included in PRWeek’s Global Power Book 2015, 2016 and 2017
Listed in “2015 Debrett’s Hong Kong 100” – The100 Most Influential People in Hong Kong
“Asia Power List 2014 – The 50 Most Influential People in PR” by PRWeek Asia
“Outstanding Individual Achievement” at the 2012 Asia-Pacific SABRE Awards
2009 “The Most Outstanding Professionals in the Public Relations Sector”, presented by the PRC, Management Science Research Institute and the Association for the Promotion of Competitiveness of PRC Enterprises
“Asia Pacific Entrepreneurship Awards – Outstanding Entrepreneurship Awards” by Enterprise Asia 2009 and 2016
“Excellence in Achievement of World Chinese Youth Entrepreneurs”, presented by the Yazhou Zhoukan and World Federation of Chinese Entrepreneurs Organisation in 2009
2008 “Outstanding Leaders of Reform & Innovation”, presented by China International Economic Development Research Centre
2008 Great Wall “Patriotic Contribution Award”
“The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award”, organised by the Institute of Industrial Economics of Chinese Academy of Social Services and the China Development Research Institution, et al. in 2006
2006 “China Enterprise Award for Creative Businessmen”, presented by China Marketing Association and China Enterprise News
2003 “Young Entrepreneur Award” – DHL/SCMP Hong Kong Business Awards
Honoured member of the “International Who’s Who of Professionals”, presented by the Who’s Who Historical Society