Strategic Public Relations Group Limited (Taiwan)

Richard Tsang
Chairman

CONTACT INFORMATION

www.sprg.com.tw
enquiry@sprg.com.hk

Taipei, Taiwan

Unit 503, 5F, No. 112, Sec. 1, Zhongxiao E. Rd.,
Jhongjheng District, Taipei City, Taiwan (Postal Code: 10052)
Taipei
Taiwan
Country Code: 886
(T) 2-2394 9002
(F) 2-2394 9055

CONTACT(S)

Richard Tsang, Chairman
Taipei
Taiwan
(T) (852) 2864 4818
(F) (852) 2114 4948
(E) richard.tsang_tw@sprg.com.hk

Eveline Wan, Executive Director
Taipei
Taiwan
(T) (852) 2864 4822
(F) (852) 2114 4948
(E) eveline.wan_tw@sprg.com.hk

Agency Profile

SPRG Taiwan’s General Manager, Nancy Huang has over 30 years of PR/marketing experiences and was among the very first batch PR practitioners in Taipei. SPRG set up its Taipei office in 2005. The award-winning team offers its clients tailored marketing and corporate communication services for clients that span across a wide range of industry sectors. The team is particularly strong in CSR, healthcare/pharmaceutical communications, and devising creative, storytelling campaigns for consumers and FMCG clients. Other service offerings include corporate image and brand building, marketing promotion, project management, media relations and crisis management. Whether it is a localised function or campaign of international exposure, the team will utilise its extensive experience, solid local connection, industry knowledge and professional expertise to provide clients with the most effective, result-oriented PR advisory, activity planning services, as well as building up local stakeholders connection and business development.

Celebrating 30 years of excellence since our founding in 1995, Strategic Public Relations Group (SPRG) is proud to be one of the largest and most established public relations networks in the Asia-Pacific region, as well as the largest public relations consultancy in Hong Kong. Over the past three decades, we have built a trusted reputation for delivering innovative and integrated communications solutions that drive results for our clients.

With a talented team of 250 professionals operating across 8 locations in the Asia-Pacific region—and supported by our PROI Worldwide partners—we provide seamless, one-stop services to clients in over 165 cities globally. Our extensive expertise and vast network allow us to create tailored strategies that address the unique needs of diverse industries and geographies.

We operate 10 offices across Hong Kong, Beijing, Shanghai, Guangzhou, and Taipei, offering a comprehensive suite of services that includes market positioning, reputation and brand building, corporate marketing, issues and crisis communications management, market analysis and intelligence, spokesperson grooming, and event management. Leveraging our deep understanding of the Greater China region’s business and consumer landscape, we specialise in helping international brands successfully enter and expand in this dynamic market.

Since our inception, we have taken a leadership role in the Hong Kong IPO market, handling over 510 IPOs and consistently maintaining our position as a trusted partner in investor relations and financial communications. Our expertise extends beyond IPOs, encompassing public, investor, media, and government relations, alongside marketing and digital communications, ensuring comprehensive support for our clients.

With over 540 prestigious awards recognising our creative campaigns, agency achievements, and industry leadership—including multiple "Network/Agency of the Year" accolades—SPRG is consistently ranked among the most awarded PR networks in Asia Pacific. Among our many accolades, we are proud to have been named “Asia Pacific Network of the Year”, "Asia Pacific Financial Consultancy of the Year" and "Asia Pacific Corporate Consultancy of the Year" by PRovoke, while earning “Global Top 250 PR Agency Ranking 2024”, “PRWeek Agency Business Report Agency Ranking 2024” and “PRNEWS 2025 Agency Elite Top 120”.

Our portfolio includes 250 retainer clients across a variety of industries. Backed by a multidisciplinary team with expertise spanning PR, media, accounting, banking, financial analysis, digital communications, and marketing, we are uniquely positioned to craft impactful communications programs that help clients achieve their business objectives and deliver measurable results.

As we celebrate our 30th anniversary, we remain committed to driving innovation, ensuring excellence, and fostering meaningful partnerships with our clients. With a legacy of success and an eye on the future, SPRG continues to lead the industry as the partner of choice for organisations seeking to amplify their brands, connect with stakeholders, and navigate the dynamic Asia-Pacific market.

For more information, visit www.sprg.asia.

AREAS OF EXPERTISE

Sponsorship
Healthcare-Pharmaceuticals
Consumer Products
Cultural
Entertainment
Environmental Communications
Fashion/Lifestyle
Food, Beverage & Spirits
Hospitality & Travel
Not for Profits
Professional Services
Property
Research
Retail
Sports Marketing

SELECTION OF CLIENTS

Allergan Asia Ltd
Eli Lilly and Company (Taiwan), Inc.
JCB International (Taiwan) Co., Ltd.
Lianhwa Foods Corporation
Menarini Asia Pacific Holdings Pte, Ltd.
Merck
Procter & Gamble Taiwan Ltd.
Uni-President Enterprises Corporation
ZESPRI International (Asia) Limited

Awards of Distinction

Awards Garnered by SPRG Taiwan
Campaign
- “Certificate of Excellence – Nonprofit Campaign of the Year” (HOPE Foundation for Cancer Care) in 2013
- “Certificate of Excellence – Corporate Social Responsibility Campaign of the Year – Social Education & Philanthropy Awards” (Uni-President Health Foundation of Millenary Love) in 2010

Marketing magazine
- “Bronze – Best Event for a Targeted Community” (Ronald McDonald House Charities) (Marketing Events Awards) in 2014

The Stevie® Awards
- “Silver Stevie – Marketing – Consumer Products – Asia” in 2014
- “Bronze Stevie – Public Service – All Other Regions (2013)” (HOPE Foundation for Cancer Care) in 2013

Others
- “Distinguished Award for Corporate Communications (Ronald McDonald House Charities, Taiwan) – Merit by the Foundation of Public Relations in 2014
- “Winner – NGO Engagement” (HOPE Foundation for Cancer Care) by PublicAffairsAsia in 2013
- “Distinguished Award for Corporate Communications” by the Foundation of Public Relations in 2012

Awards of Distinction for SPRG
The Holmes Report
- "Corporate Consultancy of the Year" in 2017
- “Asia Pacific Financial Consultancy of the Year” in 2011
- “Hong Kong Consultancy of the Year” in 2009

Campaign
- “Greater China Independent Agency of the Year” in 2012
- “Asia Pacific Network of the Year” in 2010

Marketing magazine
- “Local Hero of the Public Relations Agency of the Year” in 2010-2013 & 2016
- “Best of Show – Agency” (PR Awards) in 2016
- “Best Crisis Management Team” (PR Awards) in 2014
- “Local Hero of the Media Relations Agency of the Year” in 2010

The Stevie® Awards
- “PR Agency of the Year in Asia Pacific” in 2014-2024
- “PR Agency of the Year in Asia” in 2013-2019, 2021-2024

- “Corporate Social Responsibility Program of the Year – Asia Pacific” in 2016
- “Corporate Social Responsibility Program of the Year – Asia” in 2016
- “Grand Stevie Awards Winner” in 2013
- “Award for Innovation in Community Relations or Public Service Communications” (APAC Stevie) in 2016

Communication Director
- “Agency of the Year” in 2017, Asia Pacific Communication Awards
- “Agency of the Year” in 2016, Asia Pacific Excellence Awards
Corporate Governance Asia
- “Best Financial PR Firm – Asia” in 2011-2018

Others
- “Enterprise Market Leadership Awards” by Hong Kong Institute of Marketing in 2020
- “Investment in People” by Enterprise Asia in 2016
- “SME CSR” by Enterprise Asia in 2016
- “Best Integrated Marketing Case in PR Campaign” by Procter & Gamble Taiwan Limited in 2010 & 2011
- “Investment in People Award” by Enterprise Asia in 2009

Awards Received by Chairman of SPRG, Mr Richard Tsang

Hong Kong Institute of Marketing ("HKIM"), HKIM Hall of Fame
Gold Stevie® Lifetime Achievement Award, part of the 2019 International Business Awards®
Silver Stevie® Lifetime Achievement Award, part of the 2018 International Business Awards®
“Agency Leader of the Year” by Mumbrella Asia 2017
Distinguished Professional of the Year Award at the 3rd Hong Kong Public Relations Awards 2016,
organised by Hong Kong Public Relations Professionals' Association
“Innovator 25 Asia-Pacific 2016” by The Holmes Report
Included in PRWeek’s Global Power Book 2015, 2016 and 2017
Listed in “2015 Debrett’s Hong Kong 100” – The100 Most Influential People in Hong Kong
“Asia Power List 2014 - The 50 Most Influential People in PR” by PRWeek Asia
“Outstanding Individual Achievement” at the 2012 Asia-Pacific SABRE Awards
2009 “The Most Outstanding Professionals in the Public Relations Sector”, presented by the PRC Management Science Research Institute and the Association for the Promotion of Competitiveness of PRC Enterprises
“Asia Pacific Entrepreneurship Awards – Outstanding Entrepreneurship Awards” by Enterprise Asia 2009 and 2016
“Excellence in Achievement of World Chinese Youth Entrepreneurs”, presented by the Yazhou Zhoukan and World Federation of Chinese Entrepreneurs Organisation in 2009
2008 “Outstanding Leaders of Reform & Innovation”, presented by China International Economic Development Research Centre
2008 Great Wall “Patriotic Contribution Award”
“The 3rd Outstanding Leader of Reform in a Chinese Enterprise Award”, organised by the Institute of Industrial Economics of Chinese Academy of Social Services and the China Development Research Institution, et al. in 2006
2006 “China Enterprise Award for Creative Businessmen”, presented by China Marketing Association and China Enterprise News
2003 “Young Entrepreneur Award” - DHL/SCMP Hong Kong Business Awards
Honoured member of the “International Who’s Who of Professionals”, presented by the Who’s Who Historical Society